pinoy beauty brands

Homegrown Pinoy Beauty Brands Worth Checking Out

The local beauty scene is booming. With the rise of homegrown cosmetic brands such as Happy Skin, Pink Sugar, and Snoe, many local beauty brands are setting up shop. They are giving us a multitude of options for our beauty-related needs (and wants). If you are looking for new products to try, we have a list of products from five proudly Pinoy beauty brands that you should immediately add on your shopping list.

Who knows, you might find some of your Holy Grail products from these brands and include them as staples in your kit!

Ellana Cosmetics – Base Products Made with Love

pinoy beauty brands
Image Credit: @ellanaminerals via Instagram

If you are having problems with looking for foundation that matches your skin tone and caters to your skin concerns, then Ellana’s mineral foundations are perfect for you. With four formulations in a variety of shades suited for Filipinas, it is a guarantee that you will be able to find a shade that suits you. Ellana’s products are one of the few Pinoy beauty brands that are vegan, talc-free, fragrance-free, and cruelty free, which makes it safe for even the most sensitive of skins. Ellana offers multi-purpose products too, which are perfect for girls on the go! (Ellana mineral foundations are from Php 262.50 (for a loose powder foundation refill) to Php 699 for a pressed foundation powder)

If you want to know more about Ellana Cosmetics, check out their website at especially if you want to score bundle deals and freebies!

Suesh – Your go-to for brushes and beauty tools

pinoy beauty brands
Image Credit: @sueshmakeuptoolkit via Instagram

Whether you are a makeup newbie or a professional makeup artist, Suesh has got it all for you. If you are in need of makeup brushes, Suesh has all the products you need! For makeup starters, your best bets are the 3-Piece Blush Back-to-Back Set (Php 450) and the 6-Piece Deluxe Set (Php 2000).

Suesh has stores in Trinoma, Greenhills, Glorietta 5, and SM Megamall. For more information on Suesh’s products, check out

Human Nature – The all-around natural beauty brand

pinoy beauty brands
Image Credit: via Instagram

Human Nature has been around for quite some time already. They are one of the first natural Pinoy beauty brands that have become readily available to the masses. Human Nature has makeup, skincare, body care, and even home care products that are made without harmful chemicals! If you are new to Human Nature’s products, some recommendations would be their moisturizing shampoos (Php 129.75, 200 mL; Php 299.75, 495 mL), their acne defense gel (Php 199.75), their ColorCreme lipsticks (Php 325), and tinted lip balms (Php 89.75)!

Human Nature is available in supermarkets such as Rustans Fresh, Robinsons, Shopwise, as well as boutiques such as Beauty Bar. Check out for more details.

Radioactive Mushrooms In The Forest – An Experience in a Bottle

pinoy beauty brandsThis independent Pinoy beauty brand features cruelty-free and natural beauty products, such as perfumes, lip polishes, and luminizers. Handcrafted and made only in small batches, Radioactive Mushrooms’ beauty products evoke memories that will transport you into different worlds. The product names pay homage to experiences, characters, and references from literature (and many more).  Their natural perfume sprays (Php 800) are your best bet if you are looking for scents that will give you an unexpected experience.

Radioactive Mushrooms is available on and on You can check their Instagram at @radioactivemushroomitf.

Sooper Beaute – Your Fabulous Beauty Companion

pinoy beauty brands
Image Credit: @sooperbeaute via Instagram

Sooper Beaute offers cosmetics containing natural ingredients that provide benefits to your skin and give a healthy, gorgeous glow. Sooper Beaute also acknowledges the unique needs of every skin type. You can customize your skincare or makeup regimen according to your needs. Their lip and cheek products, such as their Lip and Cheek Rolly (Php 100) and So Matte Lip and Cheek Therapy (Php 380) are just some of the brand’s hit products. The former gives a just-pinched effect on your cheeks and the latter has a beautiful shade selection. Check out their Contouring Kit (Php 850 -regular price; currently priced at Php 450 for August 2016 only) if you are looking a natural, yet defined look.

Follow Sooper Beaute on Instagram at @sooperbeaute for swatches and details about their products. Sooper Beaute is available at BeautyMNL, and in malls such as Glorietta, SM North Edsa, and Alabang Town Center.

What local beauty brands have you tried recently? Share with us your favorites!

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Lea Bolante is a writer based in Manila. She is a copywriter by day, and a writer in her spare time. She loves bacon, fried chicken, pop culture, and makeup.
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